Analysis of Digipack - Eduardo Pereira

Analysis of Digipack (Coldplay)

This album cover shows the basic conventions to the indie pop genre as it shows the band members posing in a hipster manner to the audience, the camera shot used is a long shot used in the album is used effectively in order to make the audience identify the band members effectively. The band’s name is also clearly show in the centre of the album cover quickly identifying to the audience the band name and then the album name underneath in smaller writing whereas the bands name is bigger which could signify the importance. The typography of the writing is basically used to create an identity of the artist as well as connecting with the relevant target audience.

The colour of the writing also contrasts with the edgy background which makes it clearer and more eye catching for the target audience this is a conventional aspect to the indie rock genre. The image used convey to the techniques of direct mode of address so they are having a connection with the target audience and with the look that they are giving they are conveying to the rebellious and wild portrayal of people within the indie rock genre. The muse en scene used with their clothing etc is conventional to the genre as they are dressed mainly simple so they are using things such as jeans and jackets and shirts. This would be aspirational for the audience and also would be engaging as this is the conventions of the genre. The framing of the album is simple as it just shows the background and the band’s name and album name.

The gatefold opens up and shows the artists and informs them about them individually and also what they have achieved as a band and then also has the different signatures of them as well this all is effective to the audience as it creates a sense of belonging for them and makes it feel more personal to each and every fan. There is also a thank you message at the end to all the fans for supporting them this again makes it feel more personal to the fans and creates a sense of belonging.

The images of the artists are individual so they concentrate more on them in the framing of the shot and portrays the according to their role in the group so lead singer etc and the backgrounds shown are kept similar thou and reflect the genre so graffiti walls and rough run down areas etc.