Analysis of existing products and how they are going to effect our video - Joe Wilkinson

Two Door Cinema Club – Sun

The narrative to this music video is very similar to the type of narrative that we want our video to encompass. The sense of community is strong in the video; it has many long shots to show all the band members. This shows that they have a strong bond, but it also shows who the front man of the group is and much like our video we want the lead singer of the band to be acting in the story driven section of our video 

This video offers a huge sense of escapism as we are taken out onto the sea front where everyone seems very happy and everything is bright and colourful. This conforms to what an audience would stereotypically expect to see in a light hearted indie song. We are going to try to subvert this convention; we will still have a narrative but instead of having it start bright and with an equilibrium we are going to have it start with a disequilibrium, something that the our protagonist will have to overcome  in order to reach his equilibrium. This will firstly entice the audience into watching the video all the way through in order to discover the protagonists own utopia, his equilibrium. In order to not subvert too far away from stereotypical indie videos we are still going to have a very confirmative performance section that will show the bands sense of community and will hopefully get the audience to become a part of that community.

There is little in order of camera movement in the video especially when we see the band performing all together, this is because they want the audiences gaze to be focused on the band performing again keeping their attention and creating a sense of community.

An aspect of the video that has personally appeal to me the old fashioned feel to it, It offers something new for the audience rather than the abundance of videos that try to include so much modern technology. We aren’t going to use this as a main theme in our video but I would like to weave it into our video just to offer a little something new.

Beastie Boys - Intergalactic

The sense of community is the main thing that will apply to our video, during the video every shot has the band performing together. Of course we aren't going to have every shot having the band performing together but the way that they use this to create a utopia, somewhere where the viewer can escape, as they are exploring the streets with them. The use of direct address also compliments this, again when ever the band is lip synching they are looking directly at the screen. This is something we are going to re-create in our video as we want to establish that connection between us and the audience.

This music video doesn't start with the track playing stright away, instead it has a sequence in order to set up the narrative of the video, it also includes ambient sounds. This is something we are really strong on including in our piece. We want the use of traffic and siren to help establish the setting which is going to be a city (London) and the use of these noises will give us the busy feel that we want the audience to get from watching. This will links in with audience segmentation theory, as using these sounds will appeal to a wider range of people from different class's as everyone can relate to those everyday sounds. It also links to one of Mill's power elites, which is escapism. The audience can escape from their boring city work life's and instead take their everyday enviroment and make it more exciting for them.

Places we intend to film - Eduardo Pereira

Places we intend to film on Prezi

Mood Board - Joe Wilkinson

Above are 10 images that give an overall representation of what is going to be include in our music video. I have included 2 pictures of a 3 piece band, this isn't the band that wrote the song we are using, but both have similar styles that we want to re-create when piecing together our band. Our band will include more diversity than the band pictures, as we want people to see that we are a modern band that has the ability to attract different cultures to play.
Included are pictures of famous London landmarks, we are going to include these in our video to create audience recognition, as the video will be filled with places audiences wouldn't of seen before, we wanted to balance it out with very familiar places. This will help our video appeal to larger audiences as these landmarks are famous all around the world.
The coat coupled with the outfits the bands are wearing is a similar style to what we want to achieve when doing our music video.

Production Schedule - Eduardo Pereira