Treatment - By Joe Wilkinson
A Silent Film - Sleeping Pills
The target audience for our video is going to be both male and female viewers aged from 15-25, we have chosen this target audience because this is the audience that listens to this type of music as it is conventional pop.
The video for the track is going to be focused primaraly on Performance making more of an amplification video, However there are going to be elements of narrative in the video, this is to drive the video and to stop it from getting too dull for the audience. Our narrative is simply going to be a man walking through london as a he reads his paper and in each different section it will have the band playing in real time. Using clever editing we hope to be able to zoom up on the band playing, this also gives us the opportunity to use a wide range of settings.
We are hoping to shoot in london, but more derilict parts of London this is because we want to include strong iconography. The main theme of the song is government, therefore instead of using government buildings in the video as that might be hard to get permission for, instead through the use of broadsheet newspapers, costumes and props we hope to create the atmosphere of being in a governmental area of London that has elements of government.
We are going to use a blank room to record the band playing to start off, and as the holder of the paper turns into different sections, they band will be there. For example in the political section we can use a boardroom, or in the sports section we can have gym or some example of a sports team.
Comments
Ishmael - I like the idea of filming in london and using unused train/tube stations to indicate where our protagonist is living as he is on the run from the government. The only thing i don't agree with is the newspaper part as I think could be boring.
Eduardo - The idea of the setting being in London I think is a good one as it helps create narrative and creates the idea of why they are against the government. The use of unused train or tubes stations I think helps show the protagonist and whats he's going through as he's against the government. I believe the newspaper also helps creates narrative and adds creativity and a possible reason to why they are against the government e.g. media.
