Monday, 25 March 2013
Monday, 21 January 2013
Meeting Notes: Joe Wilkinson
Meeting notes
Items discussed:
Items discussed:
- Narrative
- Setting of the video
- Iconography
Settings: Ishmael suggests that we should use derelict London to shoot our video on, this included such things as abounded train/tube stations, warehouses and unused streets early in the morning to gain a cool effect. whereas Eduardo suggests using central London for the majority of the music video, again in the early morning. meaning we could use such icons such as the London Eye and Parliament buildings. We have however decided to use a combination of these two ideas to show a contrast between the band and the man on the run.
Narrative: We have all settled on having a narrative and the band performing in the music video, we have decided to have 2/3rd s of the video as the band performing as an indie video primarily focus's on the band and the narrative will be there to try to compliment the bands performance. As the songs message is about being on the run government, out narrative is going to be simple. The front man of the band will be being chased by government officials. Although we want a solid, understandable narrative we have decided to concentrate more on interesting camera shots that are going to engage the audience.
Iconography: After watching many videos of the same genre, we've all agreed on certain objects that need to be in the video. Primarily is the instruments that need to be seen being playing by all the band members are the most important thing, as in every video we viewed the band were always seen performing Also as Eduardo pointed out, as the songs focus is about the government, government buildings in London will be perfect for us to convey the message of the song, also these buildings will be useful for an establishing shot.
Narrative: We have all settled on having a narrative and the band performing in the music video, we have decided to have 2/3rd s of the video as the band performing as an indie video primarily focus's on the band and the narrative will be there to try to compliment the bands performance. As the songs message is about being on the run government, out narrative is going to be simple. The front man of the band will be being chased by government officials. Although we want a solid, understandable narrative we have decided to concentrate more on interesting camera shots that are going to engage the audience.
Iconography: After watching many videos of the same genre, we've all agreed on certain objects that need to be in the video. Primarily is the instruments that need to be seen being playing by all the band members are the most important thing, as in every video we viewed the band were always seen performing Also as Eduardo pointed out, as the songs focus is about the government, government buildings in London will be perfect for us to convey the message of the song, also these buildings will be useful for an establishing shot.
Monday, 14 January 2013
Thursday, 20 December 2012
Analysis of existing products - Eduardo Pereira
The two
music videos that I will be looking at are Kanye West`s Gold digger video and
the TI live your life video. In this essay I will be looking at its conventions
and subversions to its genre and what makes it appeal to the audience and also
be relating these to my own creative choices. The Kanye West video follows the
conventions due to the fact that it meets the genre requirements such as the
use of objectification of women as this meets the audience theories of
gratification as well as others such as belonging for the target audience.
There is
also the use of Todorov`s theory used as in the video narrative there is an
equilibrium, disruptor and a new equilibrium so this keeps the audience engaged
throughout. The use of aspiration in the video is evident as it is presented in
a manner to make it aspirational to men, for them to want to have that money
and the lifestyle, whereas for women it creates generally a negative effect and
image as within the hip hop industry they are viewed in an idealized and
objectified manner and as gold diggers in looking for famous rap stars. The
Laura Mulvey supports the fact that women are generally objectified and are at
the centre of the male gaze, this also provides a sense of escapism from the
target audiences own lifestyle.
So for our
own chosen music video of A Silent film – Sleeping dogs we are not looking to
objectify women in our video as our genre differs in the expected content of
the video, so we are going to be more focused on a more serious narrative as
our video focuses on a corruption/Government element more.
The other
video that I have chosen is TI Live Your Life; this is another song that is
within the Hip-Hop/RnB industry, the conventions that the videos shows many
type of aspects of the Hip Hop genre e.g. The clothes used, this is something
that again in our video we will not be concentrating too closely on as in our
genre as the target audience aspires to have a similar lifestyle of the artist
in the video e.g. playing the guitar and being a musical artist whereas in the
Kanye west and TI video the aspiration focuses much more on the lifestyle,
clothing and women. The video of TI focuses much more on narrative so it ends
up subverting in the fact that it does not objectify women in the video apart
from at times they put Rihanna whose featuring in the video and focus her at
the centre of the male gaze.
Due to the
video being much more narrative based video it does not focus on money or women
the conventional Hip Hop topic so for our video we are taking a similar
approach as we are focusing on the narrative much more and sending a message in
the video e.g. The effect of the government and corruption, whereas TI it is to
live life. This also shows that the video is using the Todorov’s theory much
more with the equilibrium in the video.
The video
also uses elements of Dyer theory as it has a sense of belonging in terms of
the lifestyle being lived e.g. Poor negative environment and having to be in
gangs etc and sell drugs for a living, but it contrasts in that it shows a
different lifestyle if you avoid the gangs and drugs etc, this is something’s
that in our video can be effective as we can shows the affects and changes of
corruption and not.
The video
though still gratifies the audience even though it doesn’t focus on the
bragging of their rich lifestyle or the objectification of women as it
represents a lot of their lifestyles before they become rich so it relations to
the Dyer theory of belonging. This is something that we intended to create an
effect of, to make sure that we are able to make the target audience relate to
the issue and have a sense of belonging.
The two
videos that I have chosen have certain similarities to what our video has to
include despite the difference in genre, so the use of clothing and typical
features would have to be used effectively so this would include things such as
instruments etc, these aspects symbolize the genre. There should also be things
such as aspiration for the target audience to be used as well as the majority
of audiences should be used in the video effectively e.g. Dyers Theory.
Tuesday, 27 November 2012
Analysis of existing products and how they are going to effect our video - Joe Wilkinson
Two Door Cinema Club – Sun
This video offers a huge sense of escapism as we are taken
out onto the sea front where everyone seems very happy and everything is bright
and colourful. This conforms to what an audience would stereotypically expect
to see in a light hearted indie song. We are going to try to subvert this convention;
we will still have a narrative but instead of having it start bright and with
an equilibrium we are going to have it start with a disequilibrium, something
that the our protagonist will have to overcome in order to reach his equilibrium. This will
firstly entice the audience into watching the video all the way through in
order to discover the protagonists own utopia, his equilibrium. In order to not
subvert too far away from stereotypical indie videos we are still going to have
a very confirmative performance section that will show the bands sense of
community and will hopefully get the audience to become a part of that community.
There is little in order of camera movement in the video especially
when we see the band performing all together, this is because they want the audiences
gaze to be focused on the band performing again keeping their attention and
creating a sense of community.
An aspect of the video that has personally appeal to me the old fashioned feel to it, It offers something new for the audience rather than the abundance of videos that try to include so much modern technology. We aren’t going to use this as a main theme in our video but I would like to weave it into our video just to offer a little something new.
Beastie Boys - Intergalactic
The sense of community is the main thing that will apply to our video, during the video every shot has the band performing together. Of course we aren't going to have every shot having the band performing together but the way that they use this to create a utopia, somewhere where the viewer can escape, as they are exploring the streets with them. The use of direct address also compliments this, again when ever the band is lip synching they are looking directly at the screen. This is something we are going to re-create in our video as we want to establish that connection between us and the audience.
This music video doesn't start with the track playing stright away, instead it has a sequence in order to set up the narrative of the video, it also includes ambient sounds. This is something we are really strong on including in our piece. We want the use of traffic and siren to help establish the setting which is going to be a city (London) and the use of these noises will give us the busy feel that we want the audience to get from watching. This will links in with audience segmentation theory, as using these sounds will appeal to a wider range of people from different class's as everyone can relate to those everyday sounds. It also links to one of Mill's power elites, which is escapism. The audience can escape from their boring city work life's and instead take their everyday enviroment and make it more exciting for them.
An aspect of the video that has personally appeal to me the old fashioned feel to it, It offers something new for the audience rather than the abundance of videos that try to include so much modern technology. We aren’t going to use this as a main theme in our video but I would like to weave it into our video just to offer a little something new.
Beastie Boys - Intergalactic
The sense of community is the main thing that will apply to our video, during the video every shot has the band performing together. Of course we aren't going to have every shot having the band performing together but the way that they use this to create a utopia, somewhere where the viewer can escape, as they are exploring the streets with them. The use of direct address also compliments this, again when ever the band is lip synching they are looking directly at the screen. This is something we are going to re-create in our video as we want to establish that connection between us and the audience.
This music video doesn't start with the track playing stright away, instead it has a sequence in order to set up the narrative of the video, it also includes ambient sounds. This is something we are really strong on including in our piece. We want the use of traffic and siren to help establish the setting which is going to be a city (London) and the use of these noises will give us the busy feel that we want the audience to get from watching. This will links in with audience segmentation theory, as using these sounds will appeal to a wider range of people from different class's as everyone can relate to those everyday sounds. It also links to one of Mill's power elites, which is escapism. The audience can escape from their boring city work life's and instead take their everyday enviroment and make it more exciting for them.
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